Optimise your Ads. Debug your Revenue.
Fix your Ads targeting on Meta and Google Ads with conversion APIs and get true insights with Marketing Attribution.
Brands that trust BooleanMaths
Brands that trust BooleanMaths
Performance You Can Measure
BooleanMaths is the fastest way to Impact your Marketing Goals.
Ad spend optimised
$2M
Accurate attribution to understand your User journeys to get the best out of your Marketing.
Ad spend optimised
$2M
Accurate attribution to understand your User journeys to get the best out of your Marketing.
Avg boost in ROAS
43%
Our intelligent optimization strategies ensure your ads reach the right audience at the right time.
Conversions tracked
10000+
Our algorithms have seen it all and they keep getting smarter.
Conversions tracked
10000+
Our algorithms have seen it all and they keep getting smarter.
Performance You Can Measure
BooleanMaths is the fastest way to Impact your Marketing Goals.
Ad spent optimised
$2M
Our intelligent optimization strategies ensure your ads reach the right audience at the right time.
Ad spent optimised
$2M
Our intelligent optimization strategies ensure your ads reach the right audience at the right time.
Boost in ROAS
70%
Achieve higher returns on your ad spend with our proven strategies to boost ROAS (Return on Ad Spend).
Boost in ROAS
70%
Achieve higher returns on your ad spend with our proven strategies to boost ROAS (Return on Ad Spend).
Conversions tracked
10000+
Our advanced tracking solutions ensure every click, lead, and sale is accurately measured.
Conversions tracked
10000+
Our advanced tracking solutions ensure every click, lead, and sale is accurately measured.
Demo
See BooleanMaths in Action
Experience the Platform with a Live Demo
How it works
How does BooleanMaths work?
You are only 4 steps away from supercharging your marketing.
Install our Pixel
Install the Shopify app or setup via Pixel to get started in just 2 minutes.
Connect Ad Accounts
Easily link your Meta and Google Ads accounts to streamline campaign management and performance tracking.
Configure CAPI
Configure the conversion APIs to pass accurate First Party data back to Ad platforms.
Setup Influencers
Generate Short-Links to track your Social Media and Influencer campaigns.
Install our Pixel
Install the Shopify app or setup via Pixel to get started in just 2 minutes.
Connect Ad Accounts
Easily link your Meta and Google Ads accounts to streamline campaign management and performance tracking.
Configure CAPI
Configure the conversion APIs to pass accurate First Party data back to Ad platforms.
Setup Influencers
Generate Short-Links to track your Social Media and Influencer campaigns.
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths platform is powered by a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.
Shopify Analytics
Marketing analytics and attribution platform designed for D2C brands.
Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.
Fingerprinting to track visitors across sessions for their lifetime.
No-code API Integrations to feed high value data directly to your Ad campaigns.
Shopify Analytics
Marketing analytics and attribution platform designed for D2C brands.
Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.
Fingerprinting to track visitors across sessions for their lifetime.
No-code API Integrations to feed high value data directly to your Ad campaigns.
Shopify Analytics
Marketing analytics and attribution platform designed for D2C brands.
Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.
Fingerprinting to track visitors across sessions for their lifetime.
No-code API Integrations to feed high value data directly to your Ad campaigns.
Get 50% boost in Ads ROAS
Power your Meta and Google Ads with accurate First Party data.
One Click integration of Conversion APIs with Meta & Google Ads.
Integrate and setup reliable data flows to your Ad campaigns.
Supercharge your Ads with high-quality data, to get upto 3X improvement in ROAS.
Get 50% boost in Ads ROAS
Power your Meta and Google Ads with accurate First Party data.
One Click integration of Conversion APIs with Meta & Google Ads.
Integrate and setup reliable data flows to your Ad campaigns.
Supercharge your Ads with high-quality data, to get upto 3X improvement in ROAS.
Get 50% boost in Ads ROAS
Power your Meta and Google Ads with accurate First Party data.
One Click integration of Conversion APIs with Meta & Google Ads.
Integrate and setup reliable data flows to your Ad campaigns.
Supercharge your Ads with high-quality data, to get upto 3X improvement in ROAS.
bfast.ai - Short Links, Big Results
Shorten your links to track across marketing, influencers & social media.
Choose your own custom short codes and add UTM parameters for precise campaign tracking.
Edit your destination links anytime to keep your content fresh.
Configure your own custom domains and track seamlessly on your Branded links.
bfast.ai - Short Links, Big Results
Shorten your links to track across marketing, influencers & social media.
Choose your own custom short codes and add UTM parameters for precise campaign tracking.
Edit your destination links anytime to keep your content fresh.
Configure your own custom domains and track seamlessly on your Branded links.
bfast.ai - Short Links, Big Results
Shorten your links to track across marketing, influencers & social media.
Choose your own custom short codes and add UTM parameters for precise campaign tracking.
Edit your destination links anytime to keep your content fresh.
Configure your own custom domains and track seamlessly on your Branded links.
Accurate Marketing Insights with Attribution
See what works. Cut what doesn’t.
Track true conversion paths and analyse which touchpoints actually influence customer decisions.
Choose from a host of supported Models including First touch, Last touch, Linear and more.
Make data-backed decisions to optimize your Ad spend and drive real growth.
Accurate Marketing Insights with Attribution
See what works. Cut what doesn’t.
Track true conversion paths and analyse which touchpoints actually influence customer decisions.
Choose from a host of supported Models including First touch, Last touch, Linear and more.
Make data-backed decisions to optimize your Ad spend and drive real growth.
Accurate Marketing Insights with Attribution
See what works. Cut what doesn’t.
Track true conversion paths and analyse which touchpoints actually influence customer decisions.
Choose from a host of supported Models including First touch, Last touch, Linear and more.
Make data-backed decisions to optimize your Ad spend and drive real growth.
Why BooleanMaths
Your Marketing Deserves Better Data
Scattered data leads to broken data-flows, algorithms running blind and underperforming campaigns → Fix it at the source.
Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.
Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.
Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.
Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.
Testimonials
Wall of love
A space dedicated to the voices of our customers. Here, you’ll find real stories, testimonials, and kind words from brands who’ve experienced the impact of BooleanMaths. It’s our way of celebrating the trust, wins, and relationships we’ve built together.
Shopify app store reviews
"After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard. The checkout analytics and event tracking are far more accurate, giving us full visibility into our customer journey. It’s the clarity we’ve been missing!"
Softbox
"As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey. We optimized our ad spend and saw a noticeable lift in ROAS within the first month. Love the API integrations too—seamless!."
Rochaldas Sons
"BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license. I'm super happy with my purchase, as I'm managing Shopify stores and event tracking is critical for me. I'd say that the limits even in the lowest tier are pretty generous, I think it would be a mistake to not get this."
Robin
"During the time I used them, they responded quickly and fixed the errors on my sites. If they add Facebook leads in the future, it will be the best tool for me. It is much more suitable for Shopify. The website visitor section is not very functional for WP users at the moment. If a structure is established to define visitors, it will be more useful like B2B lead companies. No matter how much I want it right now, I can only use 30% of the software at most. If your site is a direct sales site, it will definitely be a very useful investment.I think there should be google sheet support for integration. I was going to give it four stars, but they deal with the problems and solve them quickly. It is not common to see your questions answered these days. I gave an extra star for support."
Faruk Avutmuslu
I checked the load time of the website & surprisingly your scripts are quite fast!
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
Testimonials
Wall of love
A space dedicated to the voices of our customers. Here, you’ll find real stories, testimonials, and kind words from brands who’ve experienced the impact of BooleanMaths. It’s our way of celebrating the trust, wins, and relationships we’ve built together.
Shopify app store reviews
"After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard. The checkout analytics and event tracking are far more accurate, giving us full visibility into our customer journey. It’s the clarity we’ve been missing!"
Softbox
"As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey. We optimized our ad spend and saw a noticeable lift in ROAS within the first month. Love the API integrations too—seamless!."
Rochaldas Sons
"BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license. I'm super happy with my purchase, as I'm managing Shopify stores and event tracking is critical for me. I'd say that the limits even in the lowest tier are pretty generous, I think it would be a mistake to not get this."
Robin
"During the time I used them, they responded quickly and fixed the errors on my sites. If they add Facebook leads in the future, it will be the best tool for me. It is much more suitable for Shopify. The website visitor section is not very functional for WP users at the moment. If a structure is established to define visitors, it will be more useful like B2B lead companies. No matter how much I want it right now, I can only use 30% of the software at most. If your site is a direct sales site, it will definitely be a very useful investment.I think there should be google sheet support for integration. I was going to give it four stars, but they deal with the problems and solve them quickly. It is not common to see your questions answered these days. I gave an extra star for support."
Faruk Avutmuslu
I checked the load time of the website & surprisingly your scripts are quite fast!
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
Case Studies
Case Studies
At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.
Integrations
Integrations to power your data flows
Boolean Maths integrates with Meta. Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.
Why BooleanMaths
Your Marketing Deserves Better Data
Scattered data leads to broken data-flows, algorithms running blind and underperforming campaigns → Fix it at the source.
Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.
Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.
Calendly
Book your personalised 30 min Demo now
Connect with the Growth experts at BooleanMaths to discover how we can supercharge your Marketing & Boost ROAS with Attribution tools and CAPIs.
Case Studies
Case Studies
At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.
FAQs
Frequently Asked Questions
What is BooleanMaths?
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What platforms does BooleanMaths work with?
What attribution models does BooleanMaths support?
Can BooleanMaths help reduce my CAC or improve ROAS?
Do I need to know coding to use BooleanMaths?
Is there a free trial?
How can Agencies use BooleanMaths?
Can I manage multiple clients from one account?
Do you offer any partner benefits?
Why should I use BooleanMaths as a Founder?
What’s the ROI of setting up BooleanMaths?
Do I need a data team to use this?
What is BooleanMaths?
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What platforms does BooleanMaths work with?
What attribution models does BooleanMaths support?
Can BooleanMaths help reduce my CAC or improve ROAS?
Do I need to know coding to use BooleanMaths?
Is there a free trial?
How can Agencies use BooleanMaths?
Can I manage multiple clients from one account?
Do you offer any partner benefits?
Why should I use BooleanMaths as a Founder?
What’s the ROI of setting up BooleanMaths?
Do I need a data team to use this?
Find us on Shopify
Find us on Shopify
Find us on Shopify
Testimonials
Wall of love
A space dedicated to the voices of our customers. Here, you’ll find real stories, testimonials, and kind words from brands who’ve experienced the impact of BooleanMaths. It’s our way of celebrating the trust, wins, and relationships we’ve built together.
Shopify app store reviews
Shopify app store reviews
"After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard. The checkout analytics and event tracking are far more accurate, giving us full visibility into our customer journey. It’s the clarity we’ve been missing!"
Softbox
"As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey. We optimized our ad spend and saw a noticeable lift in ROAS within the first month. Love the API integrations too—seamless!."
Rochaldas Sons
"BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license. I'm super happy with my purchase, as I'm managing Shopify stores and event tracking is critical for me. I'd say that the limits even in the lowest tier are pretty generous, I think it would be a mistake to not get this."
Robin
"During the time I used them, they responded quickly and fixed the errors on my sites. If they add Facebook leads in the future, it will be the best tool for me. It is much more suitable for Shopify. The website visitor section is not very functional for WP users at the moment. If a structure is established to define visitors, it will be more useful like B2B lead companies. No matter how much I want it right now, I can only use 30% of the software at most. If your site is a direct sales site, it will definitely be a very useful investment.I think there should be google sheet support for integration. I was going to give it four stars, but they deal with the problems and solve them quickly. It is not common to see your questions answered these days. I gave an extra star for support."
Faruk Avutmuslu
I checked the load time of the website & surprisingly your scripts are quite fast!
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
