Optimise your Ads. Debug your Revenue.

BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.

Optimise your Ads. Debug your Revenue.

BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.

Optimise your Ads. Debug your Revenue.

BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.

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Brands that trust BooleanMaths


Attribution That Powers Growth

BooleanMaths tracks complete user journeys to fix data loss, deliver true attribution, and helps you make smarter performance decisions.

Attribution

Ad Performance

Conversion APIs

Attribution That Powers Growth

98%+ Attribution Accuracy

By unifying Ad, Checkout, and CRM data, BooleanMaths identifies every touchpoint in the user journey with near-perfect accuracy.

40%+ Data Enhancement

Businesses leveraging advanced marketing tools report a 50% higher return on investment.

Abstract

How it works

How it works

The BooleanMaths effect

From incomplete tracking to true attribution, see how BooleanMaths transforms your marketing data.

BEFORE BOOLEANMATHS

Inaccurate channel attribution

Inaccurate channel attribution

Inaccurate channel attribution

Conversions lost to cookie expiry

Conversions lost to cookie expiry

Conversions lost to cookie expiry

Duplicate ROAS across platforms

Duplicate ROAS across platforms

Duplicate ROAS across platforms

Broken user journeys

Broken user journeys

Broken user journeys

Guesswork-driven decisions

Guesswork-driven decisions

Guesswork-driven decisions

V/S

AFTER BOOLEANMATHS

Unified attribution across all sources

Unified attribution across all sources

Unified attribution across all sources

98%+ accurate conversion tracking

98%+ accurate conversion tracking

98%+ accurate conversion tracking

Clean, de-duplicated ROAS

Clean, de-duplicated ROAS

Clean, de-duplicated ROAS

Complete customer journey visibility

Complete customer journey visibility

Complete customer journey visibility

Confident, data-driven scaling

Confident, data-driven scaling

Confident, data-driven scaling

Demo

Demo

Discover How Top Brands Fix Attribution

Experience the Platform with a Live Demo

How it works

How it works

How does BooleanMaths works?

You’re just four steps away from unlocking accurate attribution and better marketing performance.

Step

01

Install the Pixel

Add the BooleanMaths Pixel via our Shopify app or Google Tag manager.

Step

02

Connect Your Ad Accounts

Link your Meta and Google Ads in one click to unify campaign data, ad spend, and conversions.

Step

03

Activate Conversion APIs

Enable server-side tracking to send verified first-party events back to Meta and Google.

Step

04

See True Attribution in Action

Measure your True ROAS with every sale traced back to its real source.

01

Install the Pixel

Add the BooleanMaths Pixel via our Shopify app or Google Tag manager.

02

Connect Your Ad Accounts

Link your Meta and Google Ads in one click to unify campaign data, ad spend, and conversions.

03

Activate Conversion APIs

Enable server-side tracking to send verified first-party events back to Meta and Google.

04

See True Attribution in Action

Measure your True ROAS with every sale traced back to its real source.

01

Install the Pixel

Add the BooleanMaths Pixel via our Shopify app or Google Tag manager.

02

Connect Your Ad Accounts

Link your Meta and Google Ads in one click to unify campaign data, ad spend, and conversions.

03

Activate Conversion APIs

Enable server-side tracking to send verified first-party events back to Meta and Google.

04

See True Attribution in Action

Measure your True ROAS with every sale traced back to its real source.

Features

Features

Powerful Features to Elevate Your Ad Performance

BooleanMaths platform is powered by a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.

Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

Advanced Analytics for Shopify Brands

Unify Ads, Checkouts, and CRM data into one dashboard for complete marketing visibility.

Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

Advanced Analytics for Shopify Brands

Unify Ads, Checkouts, and CRM data into one dashboard for complete marketing visibility.

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Boost Ad ROAS with Conversion APIs

Send accurate first-party data to Meta and Google Ads to fix tracking gaps and improve optimization.

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Boost Ad ROAS with Conversion APIs

Send accurate first-party data to Meta and Google Ads to fix tracking gaps and improve optimization.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Smart Short Links with bfast.ai

Create branded links for influencers and campaigns to track clicks, conversions, and true ROI.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Smart Short Links with bfast.ai

Create branded links for influencers and campaigns to track clicks, conversions, and true ROI.

Retention graph with user return notifications for analyzing feature effectiveness.

True Multi-Touch Attribution

See how every channel and campaign contributes to a sale, from first click to final purchase.

Retention graph with user return notifications for analyzing feature effectiveness.

True Multi-Touch Attribution

See how every channel and campaign contributes to a sale, from first click to final purchase.

Features

Powerful Features to Elevate Your Ad Performance

BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.

Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

Advanced Analytics for Shopify Brands

Unify Ads, Checkouts, and CRM data into one dashboard for complete marketing visibility.

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Boost Ad ROAS with Conversion APIs

Send accurate first-party data to Meta and Google Ads to fix tracking gaps and improve optimization.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Smart Short Links with bfast.ai

Create branded links for influencers and campaigns to track clicks, conversions, and true ROI.

Retention graph with user return notifications for analyzing feature effectiveness.

True Multi-Touch Attribution

See how every channel and campaign contributes to a sale, from first click to final purchase.

Case Studies

Case Studies

At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.

Evaluating Checkout Partners for Shopify Stores

Download

The Attribution Illusion: Why Meta Sees More Orders Than You Actually Have

Download

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Optimise Meta Ads for a Shopify Brand with CAPI

Meta ads

roas

Fixing Meta’s Data Flows with BooleanMaths CAPI

meta capi

data flow

Evaluating Checkout Partners for Shopify Stores

Download

Install on Shopify

The Attribution Illusion: Why Meta Sees More Orders Than You Actually Have

Download

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Optimise Meta Ads for a Shopify Brand with CAPI

Meta ads

roas

Fixing Meta’s Data Flows with BooleanMaths CAPI

meta capi

data flow

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Optimise Meta Ads for a Shopify Brand with CAPI

meta ads

roas

Evaluating Checkout Partners for Shopify Stores

Download

Fixing Meta’s Data Flows with BooleanMaths CAPI

meta capi

data flow

Testimonials

Wall of love

See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.

Testimonials

Wall of love

See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.

Integrations

Integrations

Seamless Integrations

Seamless Integrations

Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.

Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.

Case Study

Case Study

Case Studies

At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.

FAQs

FAQs

Frequently Asked Questions

What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?

Find Us on Shopify

Find Us on Shopify

Testimonials

Testimonials

Wall of love

See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.

Performance You Can Measure

Attribution

Ad Performance

Conversion APIs

Attribution That Powers Growth

98%+ Attribution Accuracy

By unifying Ad, Checkout, and CRM data, BooleanMaths identifies every touchpoint in the user journey with near-perfect accuracy.

40%+ Data Enhancement

Businesses leveraging advanced marketing tools report a 50% higher return on investment.

Attribution

Ad Performance

Conversion APIs

Attribution That Powers Growth

98%+ Attribution Accuracy

By unifying Ad, Checkout, and CRM data, BooleanMaths identifies every touchpoint in the user journey with near-perfect accuracy.

40%+ Data Enhancement

Businesses leveraging advanced marketing tools report a 50% higher return on investment.

Abstract

Performance You Can Measure

Attribution

Ad Performance

Conversion APIs

Attribution That Powers Growth

98%+ Attribution Accuracy

By unifying Ad, Checkout, and CRM data, BooleanMaths identifies every touchpoint in the user journey with near-perfect accuracy.

40%+ Data Enhancement

Businesses leveraging advanced marketing tools report a 50% higher return on investment.

Attribution

Ad Performance

Conversion APIs

Attribution That Powers Growth

98%+ Attribution Accuracy

By unifying Ad, Checkout, and CRM data, BooleanMaths identifies every touchpoint in the user journey with near-perfect accuracy.

40%+ Data Enhancement

Businesses leveraging advanced marketing tools report a 50% higher return on investment.

Abstract

Features

Powerful Features to Elevate Your Ad Performance

BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.

Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

Advanced Analytics for Shopify Brands

Unify Ads, Checkouts, and CRM data into one dashboard for complete marketing visibility.

Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

Advanced Analytics for Shopify Brands

Unify Ads, Checkouts, and CRM data into one dashboard for complete marketing visibility.

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Boost Ad ROAS with Conversion APIs

Send accurate first-party data to Meta and Google Ads to fix tracking gaps and improve optimization

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Boost Ad ROAS with Conversion APIs

Send accurate first-party data to Meta and Google Ads to fix tracking gaps and improve optimization

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Smart Short Links with bfast.ai

Create branded links for influencers and campaigns to track clicks, conversions, and true ROI.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Smart Short Links with bfast.ai

Create branded links for influencers and campaigns to track clicks, conversions, and true ROI.

Retention graph with user return notifications for analyzing feature effectiveness.

True Multi-Touch Attribution

See how every channel and campaign contributes to a sale, from first click to final purchase.

Retention graph with user return notifications for analyzing feature effectiveness.

True Multi-Touch Attribution

See how every channel and campaign contributes to a sale, from first click to final purchase.